Become a Data & AI Business Consultant to guide organizations toward a holistic data & AI strategy.
At the expert level, the Data & AI Business Consulting training prepares seasoned innovation managers, leaders, and data & AI experts to guide organizations through comprehensive transformation:
Mastering Strategic Leadership: Acquire the skills to manage and implement data and AI initiatives at scale, influencing high-level strategic decisions and handling holistic transformation projects. Learn the nuances of managing complex projects confidently.
Handling Complex Challenges: Learn how to navigate difficult stakeholder situations and complex project dynamics, ensuring smoother execution and successful outcomes.
Designing and Facilitating Advanced Workshops: Apply the full Data & AI Design Kit to plan and conduct workshops tailored to your organization’s needs, driving holistic transformation.
Aligning for Sustainable Impact: Deepen your ability to align business goals with user needs and data capabilities, ensuring that transformations are sustainable and value-driven.
✔ Elevate Your Consulting Expertise: Advance your ability to guide organizations through comprehensive data and AI transformations. This expert-level training empowers you to successfully consult on complex data, analytics, and AI projects.
✔ Prerequisite Knowledge for Maximum Impact: Designed for seasoned professionals, this training builds on prior certification in Data & AI Design Thinking, ensuring you have the foundation to delve into advanced concepts and practices.
✔ Master Advanced Strategic Frameworks:
✔ Enhance Your Facilitation and Leadership Skills:
✔ Translate Strategies into Actionable Plans:
📍 Online 👤 Georg Arens
| 📅 Thu, 26.02.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 05.03.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 12.03.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 19.03.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 26.03.2026 | ⏰ 10:00 – 12:00 |
1.590,00€ – ∞ spots
Register NowContact us if you did not find your desired training here or subscribe to our newsletter to find out first when new trainings are announced.
To maximize data impact, our Data & AI Business Design Method consists of three components:
We believe that aligning these three components will lead to the successful transformation of your business model, processes, etc., resulting in long-term success and informed decisions.
What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design Method independently.
Below, you can explore the detailed agenda for the Data & AI Business Consulting Expert Certification.
You are a certified Data & AI Business Consultant.
Skilled to master the various workshop formats of our Data & AI Business Design Method.
You have acquired the skills necessary to prepare and facilitate successful workshops. Additionally:
Furthermore, you qualify to join the Datentreiber community and can apply to become a Datentreiber expert. For more information, please refer to our step-by-step guide on becoming an expert.
Individual certification prices for
• Remote training: € 1.590
• Onsite training: € 1.990
Additionally, we offer following discounts:
If you have any questions, Do not hesitate to contact us here.
You are interested to join the Datentreiber community and want to become an expert?
You have additional questions? Do not hesitate to contact us here.
Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.
Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.
Strategize for Sustainable Competitive Advantage
Datentreiber’s training empowers business leaders to develop true data & AI strategies that go beyond surface-level fixes. You’ll learn why integrating data & AI at the core of your business model is essential and how to identify unique opportunities that deliver long-term ROI. By understanding what effective strategy really means in the data & AI context, you can drive transformation that aligns with your business goals, ensuring your organization stays ahead in a competitive landscape.
Turn Visionary Ideas into Integrated Reality
Our training enables innovation managers to bridge the gap between ideation and execution. Discover how to leverage our proprietary Data & AI Business Design method to create solutions that are not only innovative but also strategically aligned and feasible. Learn to identify the right data & AI use cases that address real business problems, fostering an experiment-driven culture that accelerates meaningful transformation and delivers tangible results.
Amplify Technical Expertise with Strategic Insight
Datentreiber’s training helps data and AI experts align technical skills with business strategy. Gain a deeper understanding of where data & AI can genuinely add value and how to assess data monetization opportunities. By adopting a holistic approach, you’ll enhance your ability to identify impactful solutions, contribute to strategic planning, and play a crucial role in building an integrated data & AI business model that delivers sustained ROI.
Lead Data-Driven Change Within Your Domain
This training equips business managers to integrate data & AI effectively into their areas of responsibility. Learn why a holistic strategy is vital and how to find the right solutions for the right problems. Understand the importance of unique data collection and how it drives future ROI. By fostering an agile and experiment-driven culture, you’ll be able to lead your team in adapting to data-driven practices that enhance performance and competitiveness.
Architect the Backbone of a Data-Centric Organization
Datentreiber’s training guides IT and technical leaders to align technological infrastructure with a holistic data & AI strategy. Learn how to support the collection of unique data today for the models of tomorrow. Understand where AI truly adds value and where it doesn’t, avoiding common pitfalls of non-holistic approaches. By integrating technical solutions with strategic objectives, you’ll drive transformation that is both technically sound and strategically impactful.
Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.
During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.
Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).
He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.
Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.
Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.
His expertise spans several key areas:
Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.
The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.
You don’t just learn what to do—you’ll experience how to do it.
How it Works:
Immediate Application: Practice with real-world use cases you can adapt to your business.
Interactive Tools: Use ready-made templates to solve real problems in real time.
Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.
Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.
Why It Stands Out:
Action-Oriented: Every session moves you towards a data-driven strategy and understanding.
Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.
Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.
With the Design Bench, you won’t just learn—you’ll do.
“The 2-day advanced seminar Data Business is a hidden gem among strategy consulting professionals.
The skills imparted make it easier to engage in client projects with both professionalism and relevance. The benefits of the content become apparent quickly – in both traditional and agile strategy projects. The seminar excels with an ideal mix of practical examples, methodological expertise, experience sharing, and a generous dose of fun!
This hidden gem could very well become the standard in strategy consulting.”
Frank Pörschmann
Managing Partner
at iDIGMA GmbH
“Martin Szugat builds bridges to the diverse potentials of data utilization in his workshops. He has motivated us tremendously to elevate our consulting services in the areas of Business Design and Customer Experience Strategy.”
Ron Hofer
Managing Director & Founder
at USEEDS° GmbH
“As one of the leading strategy consultancies for marketing and sales, ‘Data Strategy and Data Science’ are essential tools in almost every project. Datentreiber inspires and helps us to continually question and refine our processes. Martin Szugat impresses not only with his professional expertise, but also manages to continually re-energize our consultants about the challenging subject of data.”
Dr. Christian von Thaden
Managing Partner & CEO
at Batten & Company GmbH
Without this training:
❌
Organizations may lack guidance in managing data and AI transformations.
❌
Projects may fail due to inadequate leadership and oversight.
❌
Complex challenges may stall transformation efforts.
By completing this training:
✔
Achieve expert-level proficiency in data and AI transformation.
✔
Become a catalyst for change, guiding your organization through AI-powered innovation.
✔
Lead with confidence, influencing strategic decisions and fostering a data-driven culture.
Have you successfully obtained certification as a Datentreiber Data & AI Business Consultant? Are you now looking to collaborate with Datentreiber?
Read below about the expert eligibility criteria and how you can apply.
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