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Expert Level Certification

Data & AI Business Consulting

Become a Data & AI Business Consultant to guide organizations toward a holistic data & AI strategy.

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Lead Transformative Change with Expert Proficiency

Train Data & AI Business Consulting

At the expert level, the Data & AI Business Consulting training prepares seasoned innovation managers, leaders, and data & AI experts to guide organizations through comprehensive transformation:

Mastering Strategic Leadership: Acquire the skills to manage and implement data and AI initiatives at scale, influencing high-level strategic decisions and handling holistic transformation projects. Learn the nuances of managing complex projects confidently.

Handling Complex Challenges: Learn how to navigate difficult stakeholder situations and complex project dynamics, ensuring smoother execution and successful outcomes.

Designing and Facilitating Advanced Workshops: Apply the full Data & AI Design Kit to plan and conduct workshops tailored to your organization’s needs, driving holistic transformation.

Aligning for Sustainable Impact: Deepen your ability to align business goals with user needs and data capabilities, ensuring that transformations are sustainable and value-driven.

Why Should You Attend

✔ Elevate Your Consulting Expertise: Advance your ability to guide organizations through comprehensive data and AI transformations. This expert-level training empowers you to successfully consult on complex data, analytics, and AI projects.

✔ Prerequisite Knowledge for Maximum Impact: Designed for seasoned professionals, this training builds on prior certification in Data & AI Design Thinking, ensuring you have the foundation to delve into advanced concepts and practices.

✔ Master Advanced Strategic Frameworks:

  • Diverse Workshop Formats: Learn various Data & AI Business Design workshop formats tailored to different organizational needs.
  • Deep Dive into Strategic Tools: Explore advanced components like the Strategy Pyramid, Value Chain, and Growth Horizons to enhance your strategic planning.

✔ Enhance Your Facilitation and Leadership Skills:

  • Effective Workshop Facilitation: Improve your ability to plan, organize, and conduct impactful workshops, including selecting the right stakeholders and fostering consensus.
  • Articulate Strategic Value: Develop the skills to convincingly communicate the necessity of data and AI strategies to clients and stakeholders.

✔ Translate Strategies into Actionable Plans:

  • Implementation Roadmaps: Learn how to synthesize workshop results into actionable next steps and comprehensive project plans.
  • Resource Planning: Gain expertise in estimating efforts and resources needed for data and AI initiatives, ensuring realistic and achievable project goals.

Upcoming Trainings

  •  05.08.2025
     10:00 - 15:00
  •  12.08.2025
     10:00 - 15:00
  •  19.08.2025
     10:00 - 15:00
  •  26.08.2025
     10:00 - 15:00
  •  02.09.2025
     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online
🗨 Language: English
👨‍🏫 Trainer: Georg Arens

Register
Now
See Full Certification Schedule

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The 3 Components of Data & AI Business Design

Building Success with Datentreiber’s 3 Components

To maximize data impact, our Data & AI Business Design Method consists of three components:

  1. Business Understanding
  2. User Understanding
  3. Data Understanding

We believe that aligning these three components will lead to the successful transformation of your business model, processes, etc., resulting in long-term success and informed decisions.

Two-Day Agenda of Data & AI Business Consulting Expert Certification

What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design Method independently.

Below, you can explore the detailed agenda for the Data & AI Business Consulting Expert Certification.

  1. Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
  2. Post-Training Assignment: Every participant will receive an assignment after the two-day training. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1 (5 hours)

Module I: Data & AI Strategy Framework  

  • Lecture: Why do you need and what is a holistic data & AI business strategy?
  • Exercise: Manage client expectations with the Data & AI Strategy Framework canvas.
  • Lecture: How to design and implement a data & AI strategy and data & AI product innovations?
  • Exercise: Plan strategy projects with the Data & AI Training & Thinking canvas.

Module II – Data & AI Design Kit & Bench  

  • Lecture: How to prepare a Data & AI Design Thinking workshop?
  • Exercise: Determine workshop participants with the Stakeholder Analysis canvas.
  • Lecture: Overview of the workshop templates and canvas tools.
  • Exercise: Create a workshop agenda with the Data & AI Design Thinking Workshop canvas.

Day 2 (5 hours)

Module III – Business Strategy Alignment, Consolidation & Integration 

  • Lecture: How to align data & AI with the business strategy?
  • Exercise: Understand the business strategy with the Strategy Pyramid canvas.
  • Lecture: How to manage a data & AI strategy with use case scoring?
  • Exercise: Specify the technical capabilities and organizational structure with the Data Monetization canvas.

Module IV – Data & AI Design, Development & Deployment Sprints  

  • Lecture: How to check hypotheses with experiments and communicate a data & AI strategy?
  • Exercise: Calculate the business case with the Business Case canvas and a Data & AI Value Driver Tree.
  • Lecture: How to manage the implementation of data & AI products and TOP initiatives?
  • Exercise: Plan the implementation with the Data & AI Transformation canvas.

Frequently Asked Questions

What are my key take aways from the certification?

You are a certified Data & AI Business Consultant.

Skilled to master the various workshop formats of our Data & AI Business Design Method.

You have acquired the skills necessary to prepare and facilitate successful workshops. Additionally:

  • Stakeholder Involvement: You understand whom to involve for specific data project requests.
  • Roadmap and Implementation: You are well-prepared to translate workshop results into a roadmap and next steps for implementation.
  • Able To Propose Additional Services: You know how to propose additional services such as coaching and expert involvement.

Furthermore, you qualify to join the Datentreiber community and can apply to become a Datentreiber expert. For more information, please refer to our step-by-step guide on becoming an expert.

What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

How to become a Datentreiber expert?

You are interested to join the Datentreiber community and want to become an expert?

Read more here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

For Whom Are Our Trainings?

Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.

Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.

You don’t just learn what to do—you’ll experience how to do it.

How it Works:

Immediate Application: Practice with real-world use cases you can adapt to your business.

Interactive Tools: Use ready-made templates to solve real problems in real time.

Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.

Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.

Learn more

Why It Stands Out:

Action-Oriented: Every session moves you towards a data-driven strategy and understanding.

Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.

Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.

With the Design Bench, you won’t just learn—you’ll do.

Learn more

Why Data-Driven Leaders Trust Us to Grow Professionally

“The 2-day advanced seminar Data Business is a hidden gem among strategy consulting professionals.

The skills imparted make it easier to engage in client projects with both professionalism and relevance. The benefits of the content become apparent quickly – in both traditional and agile strategy projects. The seminar excels with an ideal mix of practical examples, methodological expertise, experience sharing, and a generous dose of fun!

This hidden gem could very well become the standard in strategy consulting.”

iDigma

Frank Pörschmann

Managing Partner
at iDIGMA GmbH

“Martin Szugat builds bridges to the diverse potentials of data utilization in his workshops. He has motivated us tremendously to elevate our consulting services in the areas of Business Design and Customer Experience Strategy.”

USEEDs

Ron Hofer

Managing Director & Founder
at USEEDS° GmbH

“As one of the leading strategy consultancies for marketing and sales, ‘Data Strategy and Data Science’ are essential tools in almost every project. Datentreiber inspires and helps us to continually question and refine our processes. Martin Szugat impresses not only with his professional expertise, but also manages to continually re-energize our consultants about the challenging subject of data.”

Batten & Company

Dr. Christian von Thaden

Managing Partner & CEO
at Batten & Company GmbH

Why Advance to Data & AI Business Consulting?

Without this training:

❌

Organizations may lack guidance in managing data and AI transformations.

❌

Projects may fail due to inadequate leadership and oversight.

❌

Complex challenges may stall transformation efforts.

By completing this training:

✔

Achieve expert-level proficiency in data and AI transformation.

✔

Become a catalyst for change, guiding your organization through AI-powered innovation.

✔

Lead with confidence, influencing strategic decisions and fostering a data-driven culture.

Join the Datentreiber Community and Become an Expert

Have you successfully obtained certification as a Datentreiber Data & AI Business Consultant? Are you now looking to collaborate with Datentreiber?

Read below about the expert eligibility criteria and how you can apply.

1

Needed Profile

  • Data Scientist, Data Strategist and Expert
  • Knowledge of data, analytics and AI
  • Track record in data, analytics & AI, transformation projects
  • Your client projects request expertise on data-driven business models, processes and data products

2

Datentreiber Certified

You got certified with

3

You Are Looking For

  • Are you interested in using Datentreiber’s Data and AI Business Design Method in your work? By joining, you will receive updates, additional materials, access to follow-up trainings and community meetings.
  • You want to prove your qualifications in data, analytics and AI projects?
  • You look for exchange with other data experts and want to collaborate with others in customer projects?
  • You like to attract new customers via Datentreiber?

4

Apply As A Datentreiber Expert

  1. Application: Fill out your application here.
  2. Interview Invitation: After applying, you will be invited to a personal interview.
  3. Workshop and Feedback: Following the interview, eventually you will conduct a data and AI workshop for a client, followed by a feedback round.
  4. Mentoring and Support: Eventually, you will receive mentoring for your first projects, with support from Datentreiber and its network.

Apply as Datentreiber Expert

Individual Certification Schedule – Book Now and Grow With Us


Upcoming Events

  •  05.05.2025

     09:00 - 17:00
  •  06.05.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Register Now
  •  05.08.2025

     10:00 - 15:00
  •  12.08.2025

     10:00 - 15:00
  •  19.08.2025

     10:00 - 15:00
  •  26.08.2025

     10:00 - 15:00
  •  02.09.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

Register Now
  •  24.09.2025

     09:00 - 17:00
  •  25.09.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

Register Now
  •  06.10.2025

     09:00 - 17:00
  •  07.10.2025

     09:00 - 17:00

Data & AI Business Consulting

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Register Now
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5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.



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