The 3 Components of Data & AI Business Design

Building Success with Datentreiber’s 3 Components

To maximize data impact, our Data & AI Business Design Method consists of three components:

  1. Business Understanding
  2. User Understanding
  3. Data Understanding

We believe that aligning these three components will lead to the successful transformation of your business model, processes, etc., resulting in long-term success and informed decisions.

Two-Day Agenda of Data & AI Business Consulting Expert Certification

What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design Method independently.

Below, you can explore the detailed agenda for the Data & AI Business Consulting Expert Certification.

  1. Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
  2. Post-Training Assignment: Every participant will receive an assignment after the two-day training. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1 (5 hours)

Module I – From Boardroom to Data: Translating Business Goals into a Data & AI Strategy

  • Lecture: Innovation cycle for data products.
  • Exercise: Illustrating a corporate strategy on the Strategy Pyramid Canvas.
  • Lecture: Ideation and prioritization of analytics use cases.
  • Exercise: Practicing prioritization with Growth Horizons and Priority Matrix,

Module II – Data & AI Business Design Bench: Explore Our Various Workshop Formats

  • Lecture: Overview of the Data & AI Business Design Bench
  • Exercise: Planning analytics projects with our Data & AI Business Design Bench
  • Lecture: Deep dive into each workshop format.
  • Exercise: How to select the right workshop format for my client’s request?

Day 2 (5 hours)

Module III – Data & AI Business Design Workshop Preparation

  • Lecture: The step-by-step guide to planning your workshop.
  • Exercise: Selecting the right stakeholders using the Stakeholder Analysis Canvas.
  • Lecture: Planning experiments from hypotheses, experiments, and findings.
  • Exercise: Prioritizing experiments with Priority Matrix Canvas & HELD.

Module IV – Data Business and Operations

  • Lecture: From use case to business case.
  • Exercise: Planning a workshop series.
  • Lecture: Overview of Data Operations and Data Organization.
  • Exercise: Based on participants’ needs, the Canvas for the exercise can be chosen by the participants.

Frequently Asked Questions

What are my key take aways from the certification?

You are a certified Data & AI Business Consultant.

Skilled to master the various workshop formats of our Data & AI Business Design Method.

You have acquired the skills necessary to prepare and facilitate successful workshops. Additionally:

  • Stakeholder Involvement: You understand whom to involve for specific data project requests.
  • Roadmap and Implementation: You are well-prepared to translate workshop results into a roadmap and next steps for implementation.
  • Able To Propose Additional Services: You know how to propose additional services such as coaching and expert involvement.

Furthermore, you qualify to join the Datentreiber community and can apply to become a Datentreiber expert. For more information, please refer to our step-by-step guide on becoming an expert.

What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

How to become a Datentreiber expert?

You are interested to join the Datentreiber community and want to become an expert?

Read more here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

Business (Marketing, Sales, Etc.)
Innovation Management
Data Science, Analytics, AI
Product Management

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Why Data-Driven Leaders Trust Us to Grow Professionally

Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Wolfgang AlbertWolfgang Albert
12:31 27 Sep 23
Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.
Radu-Mihnea PandeaRadu-Mihnea Pandea
08:02 13 Jul 23
If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.
Dimitri VisnadiDimitri Visnadi
11:21 17 Feb 23
Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.
Sarah KuplichSarah Kuplich
11:56 23 Dec 22
Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.
Maximilian StolbergMaximilian Stolberg
20:24 22 Feb 22
Martin Szugat is a leader in Data Strategy Design & Data Literacy!
Michaela StauchMichaela Stauch
07:53 21 Jul 21
I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!

Join the Datentreiber Community and Become an Expert

Have you successfully obtained certification as a Datentreiber Data & AI Business Consultant? Are you now looking to collaborate with Datentreiber?

Read below about the expert eligibility criteria and how you can apply.

Needed Profile

  • Data Scientist, Data Strategist and Expert
  • Knowledge of data, analytics and AI
  • Track record in data, analytics & AI, transformation projects
  • Your client projects request expertise on data-driven business models, processes and data products

Datentreiber Certified

You Are Looking For

  • Are you interested in using Datentreiber’s Data and AI Business Design Method in your work? By joining, you will receive updates, additional materials, access to follow-up trainings and community meetings.
  • You want to prove your qualifications in data, analytics and AI projects?
  • You look for exchange with other data experts and want to collaborate with others in customer projects?
  • You like to attract new customers via Datentreiber?

Apply As A Datentreiber Expert

  1. Application: Fill out your application here.
  2. Interview Invitation: After applying, you will be invited to a personal interview.
  3. Workshop and Feedback: Following the interview, eventually you will conduct a data and AI workshop for a client, followed by a feedback round.
  4. Mentoring and Support: Eventually, you will receive mentoring for your first projects, with support from Datentreiber and its network.

Individual Certification Schedule – Book Now and Grow With Us

  •  16.09.2024 - 17.09.2024

     09:00 - 17:00

Fortgeschrittenen-Zertifizierung: Data & AI Business Consulting (In Deutsch)

In diesem Training lernen Sie die Werkzeuge und Methoden kennen, die es Ihnen als Data-Strategieberater ermöglichen, Ihren Kunden umfassende und fundierte Unterstützung auf dem Weg zu einem datengetriebenen Unternehmen zu bieten. Als zertifizierter Data-Strategieberater werden Sie Teil des erfolgreichen Datentreiber-Netzwerks und profitieren von Kundenanfragen für Beratungsprojekte und Data-Strategie-Workshops.

€ 1.990,00 (EUR) *

  • Training Part 1


     10:00 - 15:00
  • Training Part 2


     10:00 - 15:00
  • Training Part 3


     10:00 - 15:00
  • Training Part 4


     10:00 - 15:00
  • Assignment Review


     10:00 - 11:30

Online Advanced Certification: Data & AI Business Design Thinking (In English)

Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be a assignment session from 10:00 AM to 11:30 AM. In this training, you will delve into data design thinking and explore practical strategies for effective business consulting. Martin Szugat, an experienced trainer, will guide you through interactive sessions, case studies, and hands-on exercises.

€ 1.590,00 (EUR) *

  •  21.10.2024 - 22.10.2024

     09:00 - 17:00

Grundlagen-Zertifizierung: Data & AI Business Literacy (In Deutsch)

Künstliche Intelligenz (KI) und Datenkompetenz ermögliche strategische Planung, um Ihr Unternehmen und seine Prozesse zu transformieren, fundierte Entscheidungen zu treffen, Einblicke in Performancezahlen und zielorientierte Analysen durchzuführen.

€ 1.990,00 (EUR) *

  • Training Part 1


     10:00 - 15:00
  • Training Part 2


     10:00 - 15:00
  • Training Part 3


     10:00 - 15:00
  • Training Part 4


     10:00 - 15:00
  • Assignment Review


     10:00 - 11:30

Online Expert Certification: Data & AI Business Consulting (In English)

With Data Strategy Design to data-driven business models Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be an assignment session from 10:00 AM to 11:30 AM. In this training, you will learn the tools and methods that enable you, as a data strategy consultant, to provide your customers with comprehensive and well-founded support on their way to a data-driven business. As a certified data strategy consultant, you will become part of the successful Datentreiber network and benefit from customer requests for consulting projects and data strategy workshops.

€ 1.590,00 (EUR) *

Tickets available*
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excl. 19% Vat. (Pay by Invoice or PayPal)

5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.

You haven’t found the right date for a certification with us? Subscribe to our waiting list and be the first to know when new dates are announced.

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Talk to one of our experts to learn how Datentreiber can help you train, think, and transform your organization for greater efficiency in processes and data-driven decisions.

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