Master data & AI literacy, strategy, and agile thinking. Our hands-on, interactive trainings equip your teams with the skills to integrate data & AI into every corner of your business.
Data & AI are essential today. To harness their full potential, your organization needs a solid foundation—more than just basic understanding. Our “train.”-stage trainings equip your teams with practical skills and a strategic mindset to integrate data & AI seamlessly into your business.
Whether you’re planning a transformation, upskilling your team, or exploring new opportunities, our trainings provide immediate, actionable value and lay the foundation for your next steps.
Foster a culture of agility, innovation, and collaboration to future-proof your organization.
train.
Build essential skills and literacy in data, AI, agility, and innovation.
think.
Craft a holistic data & AI strategy aligned with your business goals.
transform.
Execute and integrate your data & AI strategy for lasting impact.
Discover our hands-on, interactive training sessions designed to build your data & AI business expertise.
Each training combines practical tools, real-world examples, and exercises to give you the skills needed to navigate and lead in a data-driven world.
Each training coherently builds upon the previous. To bring you the best possible outcome, see our certification path and complete all three trainings.
Build a shared understanding of data and AI across your team. This training covers the fundamentals, key tools, and best practices, fostering a unified data culture and supporting the development of future strategies.
Learn the Data & AI Business Design method to develop user-centered and impactful data & AI strategies. This training bridges technical, business, and user perspectives to create innovative, AI-powered solutions.
Guide organizations through data and AI transformations. This expert-level training equips you with the skills to manage strategy projects and successfully integrate AI-driven innovations in a sustainable and impactful way.
📍 Online
| 📅 Tue, 31.03.2026 | ⏰ 10:00 – 15:00 |
| 📅 Tue, 07.04.2026 | ⏰ 10:00 – 15:00 |
| 📅 Tue, 14.04.2026 | ⏰ 10:00 – 15:00 |
| 📅 Tue, 21.04.2026 | ⏰ 10:00 – 15:00 |
| 📅 Tue, 28.04.2026 | ⏰ 10:00 – 12:00 |
1.590,00€ – ∞ spots
Register Now📍 Weilheim i.OB (Germany)
| 📅 Mon, 11.05.2026 | ⏰ 09:00 – 17:00 |
| 📅 Tue, 12.05.2026 | ⏰ 09:00 – 17:00 |
1.990,00€ – 10 spots
Register Now📍 Online
| 📅 Thu, 03.09.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 10.09.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 17.09.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 24.09.2026 | ⏰ 10:00 – 15:00 |
| 📅 Thu, 01.10.2026 | ⏰ 10:00 – 12:00 |
1.590,00€ – 10 spots
Register NowChoose the training that best suits your goals and book your spot today.
Our trainings cover essential topics to build a holistic understanding of data & AI integration: Here are some of the most common focus areas that you will find amongst all Datentreiber trainings:
Data & AI Fundamentals
Gain a solid foundation in data concepts and AI technologies, understanding their impact on business decisions and strategy.
Agile Thinking and Methodologies
Dive deep into agile principles and practices, including exploring Datentreiber’s unique Data & AI Business Design method in-depth.
Value Assessment Techniques
Master tools like driver trees or the data monetization pipeline to evaluate and prioritize data & AI initiatives based on business value and strategic alignment.
User-Centered Design Principles
Embrace design thinking and foster cross-departmental and interdisciplinary collaboration to create solutions that meet user and stakeholder needs.
Strategic Mindset Development
Develop strategic thinking skills to align data & AI initiatives with organizational goals, ensuring viability and sustainable impact.
Our sessions are designed with a balanced structure:
50% Lectures
Engaging, concise presentations introduce key concepts and frameworks, providing the theoretical backbone for your learning.
50% Hands-On Exercises
Practical application using Datentreiber’s proprietary tools and canvases to tackle real-world challenges, ensuring immediate application of concepts.
This equal split between theory and practice ensures you not only understand new ideas but also know how to apply them effectively in your role.
Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.
Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.
👉 Click to Expand
Strategize for Sustainable Competitive Advantage
Datentreiber’s training empowers business leaders to develop true data & AI strategies that go beyond surface-level fixes. You’ll learn why integrating data & AI at the core of your business model is essential and how to identify unique opportunities that deliver long-term ROI. By understanding what effective strategy really means in the data & AI context, you can drive transformation that aligns with your business goals, ensuring your organization stays ahead in a competitive landscape.
Turn Visionary Ideas into Integrated Reality
Our training enables innovation managers to bridge the gap between ideation and execution. Discover how to leverage our proprietary Data & AI Business Design method to create solutions that are not only innovative but also strategically aligned and feasible. Learn to identify the right data & AI use cases that address real business problems, fostering an experiment-driven culture that accelerates meaningful transformation and delivers tangible results.
Amplify Technical Expertise with Strategic Insight
Datentreiber’s training helps data and AI experts align technical skills with business strategy. Gain a deeper understanding of where data & AI can genuinely add value and how to assess data monetization opportunities. By adopting a holistic approach, you’ll enhance your ability to identify impactful solutions, contribute to strategic planning, and play a crucial role in building an integrated data & AI business model that delivers sustained ROI.
Lead Data-Driven Change Within Your Domain
This training equips business managers to integrate data & AI effectively into their areas of responsibility. Learn why a holistic strategy is vital and how to find the right solutions for the right problems. Understand the importance of unique data collection and how it drives future ROI. By fostering an agile and experiment-driven culture, you’ll be able to lead your team in adapting to data-driven practices that enhance performance and competitiveness.
Architect the Backbone of a Data-Centric Organization
Datentreiber’s training guides IT and technical leaders to align technological infrastructure with a holistic data & AI strategy. Learn how to support the collection of unique data today for the models of tomorrow. Understand where AI truly adds value and where it doesn’t, avoiding common pitfalls of non-holistic approaches. By integrating technical solutions with strategic objectives, you’ll drive transformation that is both technically sound and strategically impactful.
Our three-level certification path offers flexibility while delivering in-depth learning at each step. Each training level—Starter, Advanced, and Expert—provides standalone skills and insights into data and AI. Taken together, they create a logical progression that builds your expertise step by step. Completing all three equips you to approach data and AI projects with strategic vision, technical proficiency, and a user-centered perspective, fully prepared to drive transformative impact within your organization.
Contact us for free access!
Course for German-speaking marketing executives with practical insights into data-driven marketing challenges.
An 18-day part-time program providing managers with essential AI knowledge, strategy skills, and practical insights for leading AI-driven projects.
A 16-month part-time program equipping leaders with digital expertise, innovation skills, and modern leadership approaches.
A two-day seminar equipping leaders with data-driven transformation skills, focusing on ESG, AI strategies, and process management for sustainable business success.
A membership providing unlimited access to a learning library with Data Literacy, AI, and Data Storytelling courses, plus exclusive lessons, coaching, and industry insights.
This masterclass covers user needs, user identification, and the development of internal competencies.
Participating in the Datentreiber’s Data Thinking (now Data & AI Design Thinking training) certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.
Justin Neumann
Data Scientist
Axel Springer SE
Martin is an excellent trainer who conveys the subject of data in a very vivid and inspiring manner. I especially enjoyed the format of the beginner’s training. The small group allowed for open and productive communication. Moreover, the mix of lectures/presentations and group work was perfect. This way, we could immediately apply the knowledge learned. Martin helped us develop an individual data strategy and was always open to all questions. I also learned where our company stands in terms of data strategy and what steps need to be taken next. I found the two days of training very exciting and highly recommend the Datengipfel trainings.
Sylvia Zenthöfer
Senior Manager Digital Marketing
Motel One GmbH
Participating in the Data Strategy Design seminar was, for me, the key to realistically planning and efficiently implementing data-driven use cases in a regulated environment with high data protection standards. Datentreiber’s approach successfully bridges the gap between the agile working methods we already use at KfW and the more technical data science perspective. Furthermore, Martin Szugat’s practical tips—drawn from numerous data-driven projects across various industries—provided valuable “aha moments” that have been instrumental in establishing data science projects at KfW.
Nora Reich
Expert Customer Analytics
at KfW Bankengruppe
Martin has an exceptional ability to explain and visualize complex issues by distilling their essence. In a three-day workshop, he tailored his approach to our individual knowledge levels, further igniting our enthusiasm for data. For Martin, data is far from dry; rather, it serves as a rich resource and an invaluable tool to optimize our internal processes. We are now moving forward with renewed energy, equipped with many new options and practical tools. Thank you, Martin!
Laura E. Slade
Director of Operations
Social Match GmbH & Co. KG
I thoroughly enjoyed the Data Business Seminar. Martin is not only very friendly but also highly competent. I particularly appreciated the excellent balance between content and practical examples. The seminar met my expectations, and I therefore highly recommend it.
Imen Rebai
Senior Manager Digital Transformation
EnBW Energie Baden-Württemberg AG
Client: Thomas Knauer
Ex-Business Head Data & Analytics | Ex-Kaiser X Labs a company of Allianz
Martin Szugat is passionate about data-driven business models, design thinking, and artificial intelligence.
He enjoys sharing his knowledge as a lecturer at HWZ University, as an Instructor for LinkedIn Learning, and his own company Datentreiber that offers data strategy certifications and consulting for organizations worldwide.
His clients include Schaeffler, Nestlé, Kühne+Nagel, and Allianz.
Georg Arens is ardent about designing Data and AI strategies and helping clients realize their full potential through data-driven decisions.
Together with Martin Szugat, he owns Datentreiber, which provides data strategy certifications and consulting services to organizations worldwide.
Georg is a highly experienced Data Strategist, Consultant, and Lecturer.
📍 Online
👤 Georg Arens
€ 1.590,00€
∞ spots
📍 Weilheim i.OB (Germany)
👤 Martin Szugat
€ 1.990,00€
10 spots
📍 Online
👤 Georg Arens
€ 1.590,00€
10 spots
📍 Weilheim i.OB (Germany)
👤 Martin Szugat
€ 1.990,00€
10 spots
5% Discount*
for more than one participant from the same company or for individuals enrolling in multiple trainings
10% Discount*
when booking multiple training sessions for more than one participant
* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.
Our trainings are offered in both onsite (two full days) and online (four half-day sessions) formats to accommodate your schedule. Each session maintains a balanced mix of 50% engaging lectures and 50% hands-on exercises, ensuring you can immediately apply what you learn to real-world contexts.
No prior data experience is required for our foundational training, Data & AI Business Literacy. For more advanced sessions like Design Thinking and Business Consulting, familiarity with data projects is beneficial but not mandatory. Each course builds understanding through foundational concepts and practical exercises, regardless of your starting knowledge.
Upon completion of each training, you’ll receive a certification relevant to the training track:
To ensure an interactive and personalized experience, we limit our trainings to a maximum of 10 participants per session. This small group setting allows for meaningful discussions, personalized feedback, and in-depth exploration of ideas.
Absolutely. Our trainings are designed for immediate application. Through hands-on exercises using our proprietary canvases and tools, you’ll learn how to design aligned data & AI business strategies and actionable plans that you can implement in your organization right away.
The Data & AI Design Bench is our interactive platform that brings strategy development to life. During the training, you’ll collaborate with peers on real-world challenges using pre-designed templates. This hands-on tool ensures you not only understand theoretical concepts but also gain practical skills to apply them immediately in your organization.
Datentreiber’s approach is deeply interdisciplinary, merging data literacy, strategic business insight, and agile, user-centric design principles. Unlike conventional training, we emphasize holistic integration of data & AI into your organization’s business model, culture, and processes. For this, our use of the Data & AI Design Bench and focus on practical application set´s us apart.
Yes, we offer customized training sessions tailored to your organization’s unique challenges and objectives. Please contact us to discuss how we can create a program that aligns with your specific requirements.
Yes, we provide discounts for multiple participants from the same organization and for individuals enrolling in multiple trainings. We offer the following discounts:
Please reach out to us for detailed pricing information.
Our trainings go beyond knowledge transfer, emphasizing skills that empower your team to continuously adapt, innovate, and collaborate. With an agile and interdisciplinary approach, we lay the foundation for a sustainable data-driven culture, preparing your organization for ongoing transformation in the digital age.
Design Thinking is central to our methodology, promoting an iterative, user-centric approach to data and AI integration. Through Design Thinking principles, you’ll learn to address business problems from multiple perspectives, ensuring solutions are viable, desirable, and feasible.
We offer flexible training formats to accommodate the unique needs of individuals and organizations:
Bring our expert trainers directly to your organization. Ideal for teams looking to upskill together in a familiar environment.
Location Onsite: At your premises
Online: Virtual trainings accessible from anywhere
Participants: Up to 10 participants
Pricing: €9,990 per group
Join our scheduled trainings open to professionals from various industries.
Locations:
Participants: Open to all individuals
Pricing:
Schedule:
Features:
At Datentreiber, we believe that true transformation begins with action. Our holistic approach spans all stages—train. think. transform.—and it all starts with a hands-on mentality from the very beginning. By engaging directly with practical exercises and real-world challenges during the training phase, you don’t just learn—you build the resilient foundation necessary for sustainable transformation and immediate, measurable impact in your organization.
By choosing Datentreiber for your training, you’re not only gaining knowledge—you’re empowering your team to drive meaningful change from the outset. We have every aspect covered, ensuring that your data & AI journey starts strong and leads seamlessly into strategy and transformation.
train.
Hands-On and Interactive Learning by Doing
think.
Collaborative Co-Creation of Your Data & AI Strategy
transform.
Aligned and Lean Integration and Implementation
Immediate, Hands-On Application: Begin making a difference from day one with practical exercises tackling your organization’s challenges.
Holistic, Proven Methodology: Leverage our unique Data & AI Business Design method, integrating training, strategy, and transformation into a cohesive journey.
Interactive Learning Platform: Utilize the Data & AI Design Bench to bring concepts to life and develop actionable strategies during the training itself.
Foundation for Sustainable Transformation: Lay the groundwork for future success by starting with a training that prepares you for holistic strategy design and effective implementation.
The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.
You don’t just learn what to do—you’ll experience how to do it.
How it Works:
Immediate Application: Practice with real-world use cases you can adapt to your business.
Interactive Tools: Use ready-made templates to solve real problems in real time.
Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.
Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.
Why It Stands Out:
Action-Oriented: Every session moves you towards a data-driven strategy and understanding.
Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.
Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.
With the Design Bench, you won’t just learn—you’ll do.
How do you navigate through the complex web of information, technologies, and organizational structures, and establish a solid foundation for…
For Datentreiber’s 10th anniversary, we have a guest article by Ulrike Reinhard in which you will learn about the nine…
With every individual or enterprise certification training and workshop we provide, we plant one tree.
Change begins with us, be a part of it.
Talk to one of our experts to learn how Datentreiber can help you train, think, and transform your organization for greater efficiency in processes and data-driven decisions.
Get inspired monthly on how to lay the foundation and transform your organization into one that makes data-driven decisions.
