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Advanced Level Certification

Data & AI Design Thinking

Master Datentreiber’s Data & AI Business Design Method to plan data and AI strategies.

Schedule Your Certification With Us

5-10
Participants per Certification

2
Day per Certification

Online or Onsite
Choose the format that works best for you

Multiple Languages
Get certified in English or German language

+ 1.500 Certified Experts Globally
Certified with Data & AI Business Design Method

Why Should You Attend

✔ Prior knowledge in Data Literacy is essential for this certification. If you need to enhance your data literacy understanding, consider our foundation certification, Data & AI Business Literacy.

✔ Learn how to approach analytical transformation projects:

1. Project Prioritization: Identify, evaluate, and prioritize AI, data, and analytics projects specific to your business needs.

2. Roadmap for Maturity: Create a roadmap to enhance analytical maturity and drive data-driven business decisions.

3. Functional Specifications: Learn how to specify needs, requirements, and functionalities for analytical solutions.

4. Resource Management: Gain insights into acquiring the right resources (tools, stakeholders, and partners) for your project.

5. Real-World Use Cases: Benefit from successful real-world use cases and practice your skills through matching exercises.

6. Avoid Pitfalls: Understand common pitfalls when using analytics and AI, ensuring a smoother transformation process.

Upcoming Certifications

Data & AI Design Thinking

📅18.10.2024 – 22.11.2024

📌Online
🗣️In English

Book now >

Data & AI Design Thinking

📅28.04.2025 – 29.04.2025

📌Weilheim i.OB
🗣️In German

Book now >

See Full Certification Schedule

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The 3 Components of Data & AI Business Design

Building Success with Datentreiber’s 3 Components

To maximize data impact, our Data & AI Business Design Method consists of three components:

  1. Business Understanding
  2. User Understanding
  3. Data Understanding

We believe that aligning these three components will lead to the successful transformation of your business model, processes, etc., resulting in long-term success and informed decisions.

Two-Day Agenda of Data & AI Design Thinking Certification

What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design method independently.

Below, you can explore the detailed agenda for the Data & AI Design Thinking Certification.

  1. Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
  2. Post-Training Assignment: After the two-day training, every participant will receive an assignment. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1 (5 hours)

Module I – Introduction to Data & AI Business Design

  • Lecture: Familiarize yourself with the Data & AI Business Design Method and tools for data strategy design.
  • Exercise: Learn how to approach and plan a data strategy workshop.
  • Lecture: Deep-dive into Business Model/ Use Case Canvas.
  • Exercise: Analyze business models and identify use cases.

Module II – Business Understanding

  • Lecture: In-depth exploration of the Analytics Maturity Canvas.
  • Exercise: Learn how to prioritize and choose relevant use cases.
  • Lecture: Understand how to use the Analytics Use Case Canvas.
  • Exercise: Evaluate the challenges and benefits of your use case.

Day 2 (5 hours)

Module III – User Understanding

  • Lecture: We continue with the Analytics Use Case Canvas.
  • Exercise: Outline an analytical solution.
  • Lecture: Explore the Data Strategy Canvas.
  • Exercise: Specify data and analytics solutions.

Module IV – Data Understanding

  • Lecture: Gain an understanding of the Data Landscape Canvas.
  • Exercise: Identify data assets and gaps.
  • Lecture: From analytics application to business case.
  • Exercise: Create a roadmap for your data and analytics strategy.

Frequently Asked Questions

What are my key take aways from the certification?

You are certified Data & AI Business Designer

  • Mastering our Data & AI Business Design Method to conduct workshops in your company or for your client.
  • Become an expert in driving Data, Analytics & AI projects: You will learn how to approach analytical projects and how lead the transformation to an informed business.
  • Stakeholder Involvement: Understand whom to involve for specific data project requests.
  • Business Objectives Translation: Learn how to translate business objectives into a data and AI strategy.
  • Functional Specifications: Learn how to specify needs, requirements, and functionalities for analytical solutions.
  • Resource Management: Gain insights into acquiring the right resources (tools, stakeholders, and partners) for your project.
What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

What are the next steps on my certification path?

Please see our certification path here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

For Whom Are Our Certifications? Experts In

Business (Marketing, Sales, Etc.)

Business (Marketing, Sales, etc.)

Innovation Management

Innovation
Management

Data Science, Analytics, AI

Data Science/ Analytics/ AI

Product Management

Product
Management

IT

IT

Entrepreneurs

Entrepreneurs

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Proven Method

Data & AI Business Design

The method enables organizations to craft robust, lean data & AI strategies and develop impactful data & AI products.

The holistic approach ensures alignment with your business objectives. This method brings everything together in your data and AI strategy by considering user needs, available enterprise data, and evaluating future data requirements.

The Data & AI Business Design Method can help you:

✔ Develop internal analytics solutions

✔ Identify monetizeable AI use cases

✔ Automate processes using data-driven methods

✔ Conceptualize new data-driven products

✔ Plan data-driven business models

Learn more

Why Data-Driven Leaders Trust Us to Grow Professionally

Allianz
Nestlè
GfK
Kuehne+Nagel
Roche
Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Datentreiber GmbH
4.9
powered by Google
review us on
Wolfgang AlbertWolfgang Albert
12:31 27 Sep 23
Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.
Radu-Mihnea PandeaRadu-Mihnea Pandea
08:02 13 Jul 23
If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.
Dimitri VisnadiDimitri Visnadi
11:21 17 Feb 23
Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.
Sarah KuplichSarah Kuplich
11:56 23 Dec 22
Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.
Maximilian StolbergMaximilian Stolberg
20:24 22 Feb 22
Martin Szugat is a leader in Data Strategy Design & Data Literacy!
Michaela StauchMichaela Stauch
07:53 21 Jul 21
I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!
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Individual Certification Schedule – Book Now and Grow With Us


Upcoming Events

  • Training Part 1

     18.10.2024

     10:00 - 15:00
  • Training Part 2

     25.10.2024

     10:00 - 15:00
  • Training Part 3

     08.11.2024

     10:00 - 15:00
  • Training Part 4

     15.11.2024

     10:00 - 15:00
  • Assignment Review

     22.11.2024

     10:00 - 11:30

Online Advanced Certification: Data & AI Design Thinking (In English)

Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be a assignment session from 10:00 AM to 11:30 AM. In this training, you will delve into data design thinking and explore practical strategies for effective business consulting. Martin Szugat, an experienced trainer, will guide you through interactive sessions, case studies, and hands-on exercises.

€ 1.590,00 (EUR) *

Register Now
  •  21.10.2024 - 22.10.2024

     09:00 - 17:00

Grundlagen-Zertifizierung: Data & AI Business Literacy (In Deutsch)

Künstliche Intelligenz (KI) und Datenkompetenz ermögliche strategische Planung, um Ihr Unternehmen und seine Prozesse zu transformieren, fundierte Entscheidungen zu treffen, Einblicke in Performancezahlen und zielorientierte Analysen durchzuführen.

€ 1.990,00 (EUR) *

Register Now
  • Training Part 1

     31.01.2025

     10:00 - 15:00
  • Training Part 2

     07.02.2025

     10:00 - 15:00
  • Training Part 3

     14.02.2025

     10:00 - 15:00
  • Training Part 4

     21.02.2025

     10:00 - 15:00
  • Assignment Review

     28.02.2025

     10:00 - 11:30

Online Expert Certification: Data & AI Business Consulting (In English)

With Data Strategy Design to data-driven business models Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be an assignment session from 10:00 AM to 11:30 AM. In this training, you will learn the tools and methods that enable you, as a data strategy consultant, to provide your customers with comprehensive and well-founded support on their way to a data-driven business. As a certified data strategy consultant, you will become part of the successful Datentreiber network and benefit from customer requests for consulting projects and data strategy workshops.

€ 1.590,00 (EUR) *

Register Now
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5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.



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