Train Data & AI Design Thinking

The 3 Components of Data & AI Business Design

  1. Business Understanding
  2. User Understanding
  3. Data Understanding

Two-Day Agenda of Data & AI Design Thinking Certification

Day 1

Module II – Business Understanding  

Module III – User Understanding

Day 2

Module III – User Understanding

Module IV – Data Understanding

Module V – Outro: Workshop Follow-Up 

Frequently Asked Questions

What are my key take aways from the certification?

You are certified Data & AI Business Designer

  • Mastering our Data & AI Business Design Method to conduct workshops in your company or for your client.
  • Become an expert in driving Data, Analytics & AI projects: You will learn how to approach analytical projects and how lead the transformation to an informed business.
  • Stakeholder Involvement: Understand whom to involve for specific data project requests.
  • Business Objectives Translation: Learn how to translate business objectives into a data and AI strategy.
  • Functional Specifications: Learn how to specify needs, requirements, and functionalities for analytical solutions.
  • Resource Management: Gain insights into acquiring the right resources (tools, stakeholders, and partners) for your project.
What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

What are the next steps on my certification path?

Please see our certification path here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

For Whom Are Our Trainings?

Meet our Trainers

Martin Szugat

Follow Martin on LinkedIn

Georg Arens

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Follow Georg on LinkedIn

Why Data-Driven Leaders Trust Us to Grow Professionally

Allianz
Nestlè
GfK
Kuehne+Nagel
Roche
Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Why Progress to Data & AI Design Thinking?

Individual Certification Schedule – Book Now and Grow With Us


  •  31.01.2025

     10:00 - 15:00
  •  07.02.2025

     10:00 - 15:00
  •  14.02.2025

     10:00 - 15:00
  •  21.02.2025

     10:00 - 15:00
  •  28.02.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

  •  10.03.2025 - 11.03.2025

     09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

  •  11.03.2025

     10:00 - 15:00
  •  18.03.2025

     10:00 - 15:00
  •  25.03.2025

     10:00 - 15:00
  •  01.04.2025

     10:00 - 15:00
  •  08.04.2025

     10:00 - 11:30

Data & AI Design Thinking

📌 Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

⌚ Time: Eastern Standard Time (EST)

€ 1.590,00 (EUR) *

  •  19.03.2025 - 20.03.2025

     09:00 - 17:00

Data & AI Design Thinking

📌 Location: Cologne (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

  •  05.05.2025 - 06.05.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

  •  30.05.2025

     10:00 - 15:00
  •  06.06.2025

     10:00 - 15:00
  •  13.06.2025

     10:00 - 15:00
  •  20.06.2025

     10:00 - 15:00
  •  27.06.2025

     10:00 - 11:30

Data & AI Business Literacy

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

  •  05.08.2025

     10:00 - 15:00
  •  12.08.2025

     10:00 - 15:00
  •  19.08.2025

     10:00 - 15:00
  •  26.08.2025

     10:00 - 15:00
  •  02.09.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

  •  24.09.2025 - 25.09.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

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5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.



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Wolfgang AlbertWolfgang Albert
12:31 27 Sep 23
Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.
Radu-Mihnea PandeaRadu-Mihnea Pandea
08:02 13 Jul 23
If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.
Dimitri VisnadiDimitri Visnadi
11:21 17 Feb 23
Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.
Sarah KuplichSarah Kuplich
11:56 23 Dec 22
Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.
Maximilian StolbergMaximilian Stolberg
20:24 22 Feb 22
Martin Szugat is a leader in Data Strategy Design & Data Literacy!
Michaela StauchMichaela Stauch
07:53 21 Jul 21
I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!
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