Sam Higgins, Principal Analyst at Forrester, hits the nail on the head: “Your Operating Model Matters More Than The AI Model”!
It’s not about #AIFirst” but #BusinessFirst: “We want to implement systems before addressing our business … and every time we end up with the same results, in that the systems end up just as messed up as our organizations.”
AI strategy should not be solely about technology innovation; it should, first and foremost, be about business transformation.: “One of the great mistakes in AI right now is the belief that the answer lies primarily in choosing the right platform, model, or vendor stack. It doesn’t. If the operating model is unclear, fragmented, or built for an earlier era of work, the AI system will inherit those flaws and reproduce them at machine speed. That’s why Conway’s law feels so relevant again: Systems don’t transcend organizations — they mirror them. And in the age of agentic AI, they amplify the worst of them: the silos, the politics, and more.”
For this reason, our Data & AI Business Design Method defines the BUDA Loop:
From Business ➡️ User ➡️ Data & AI Understanding to Data & AI Architecture ➡️ User Experience ➡️ Business Model Design
Or, to put it in the words of this week’s Good Read: “Start With Your Organization And Your People“!
Here’s the link to the full read:
👉 https://www.forrester.com/blogs/conways-law-your-operating-model-matters-more-than-the-ai-model/
