Master Data & AI Design Thinking and Datentreiber’s Data & AI Business Design Method to plan data and AI strategies.
Building on foundational literacy, the Data & AI Design Thinking training equips innovation managers, leaders, and data & AI experts with the tools to create practical and impactful strategies:
Applying Design Thinking for Data & AI: Learn to use Datentreiber’s proprietary Data & AI Business Design method to develop strategies that align business viability, user desirability, and data feasibility. Enhance your capacity to identify the right problems and devise innovative solutions using design thinking approaches tailored for data and AI.
Maximizing Project Success: Understand common success factors and potential pitfalls in data and AI projects. Learn from past projects about what works and what can go wrong, increasing your ability to deliver successful outcomes.
Enhancing Collaborative Problem-Solving: Develop skills to effectively collaborate within interdisciplinary teams, ensuring that strategies are innovative, practical, and meet user needs. Learn about what merges agile methods, data & AI, and business strategy within your team.
Utilizing Practical Tools: Gain hands-on experience with advanced tools and canvases, and their interaction within the Data & AI Business Design method, enabling you to design user-centric solutions and plan roadmaps for data and AI initiatives.
✔ Prior knowledge in Data Literacy is essential for this certification. If you need to enhance your data literacy understanding, consider our foundation certification, Data & AI Business Literacy.
✔ Elevate Your Strategic Impact by Mastering Project Prioritization and Roadmapping: Learn advanced techniques to identify, evaluate, and prioritize data and AI initiatives that align with your business goals. Develop actionable roadmaps to drive organizational success and enhance analytical maturity.
✔ Enhance Solution Design and Resource Management by Defining Functional Specifications: Gain expertise in specifying precise needs and functionalities for analytical solutions. Learn how to acquire and manage the right tools, stakeholders, and partners essential for successful project execution.
✔ Benefit from Expert Guidance and Learn from Seasoned Professionals: Engage with trainers who bring extensive real-world experience in data and AI strategy projects, offering deep insights and practical knowledge you can directly apply.
✔ Stay Ahead in the Data-Driven Era and Lead with Confidence: Equip yourself to drive data and AI initiatives that position your organization at the forefront of industry advancements, ensuring you remain competitive in a rapidly evolving landscape.
✔ Expand Your Professional Network and Connect with Industry Peers: Build relationships with professionals across various sectors, fostering opportunities for collaboration and knowledge sharing beyond the training.
👤 Georg Arens
| 📅 Mon, 19.01.2026 | ⏰ 15:00 – 20:00 |
| 📅 Mon, 26.01.2026 | ⏰ 15:00 – 20:00 |
| 📅 Mon, 02.02.2026 | ⏰ 15:00 – 20:00 |
| 📅 Mon, 09.02.2026 | ⏰ 15:00 – 20:00 |
| 📅 Mon, 16.02.2026 | ⏰ 15:00 – 17:00 |
1.590,00€ – ∞ spots
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In this training, you’ll actively apply and integrate:
What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design method independently.
Below, you can explore the detailed agenda for the Data & AI Design Thinking Certification.
Lecture: Data & AI Design Thinking Workshop canvas.
Exercise: Plan and prepare data & AI design thinking workshop.
Lecture: Business Model / Case canvas for use case ideation.
Exercise: Identify, categorize, and focus data & AI use cases.
Lecture: Analytics & AI Maturity and Priority Matrix canvas.
Exercise: Plan an analytics & AI roadmap and PICK the next-best use case.
Lecture: Analytics Use Case canvas: the user perspective,
Exercise: Understand the user needs, i.e. pains & gains.
Exercise: Outline a user-centric analytical / AI solution.
Lecture: Analytics Use Case canvas: the solution perspective.
Lecture: Data Monetization canvas for data & AI product design.
Exercise: Specify data analytics solution and TOP requirements.
Lecture: Data Landscape canvas for data exploration.
Exercise: Identify data assets, gaps, and issues.
Exercise: Priority Matrix canvas and Riskiest Assumption Tests (RATs).
Lecture: Identify and prioritize critical assumptions and open questions.
You are certified Data & AI Business Designer
Individual certification prices for
• Remote training: € 1.590
• Onsite training: € 1.990
Additionally, we offer following discounts:
If you have any questions, Do not hesitate to contact us here.
Please see our certification path here.
You have additional questions? Do not hesitate to contact us here.
Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.
Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.
Strategize for Sustainable Competitive Advantage
Datentreiber’s training empowers business leaders to develop true data & AI strategies that go beyond surface-level fixes. You’ll learn why integrating data & AI at the core of your business model is essential and how to identify unique opportunities that deliver long-term ROI. By understanding what effective strategy really means in the data & AI context, you can drive transformation that aligns with your business goals, ensuring your organization stays ahead in a competitive landscape.
Turn Visionary Ideas into Integrated Reality
Our training enables innovation managers to bridge the gap between ideation and execution. Discover how to leverage our proprietary Data & AI Business Design method to create solutions that are not only innovative but also strategically aligned and feasible. Learn to identify the right data & AI use cases that address real business problems, fostering an experiment-driven culture that accelerates meaningful transformation and delivers tangible results.
Amplify Technical Expertise with Strategic Insight
Datentreiber’s training helps data and AI experts align technical skills with business strategy. Gain a deeper understanding of where data & AI can genuinely add value and how to assess data monetization opportunities. By adopting a holistic approach, you’ll enhance your ability to identify impactful solutions, contribute to strategic planning, and play a crucial role in building an integrated data & AI business model that delivers sustained ROI.
Lead Data-Driven Change Within Your Domain
This training equips business managers to integrate data & AI effectively into their areas of responsibility. Learn why a holistic strategy is vital and how to find the right solutions for the right problems. Understand the importance of unique data collection and how it drives future ROI. By fostering an agile and experiment-driven culture, you’ll be able to lead your team in adapting to data-driven practices that enhance performance and competitiveness.
Architect the Backbone of a Data-Centric Organization
Datentreiber’s training guides IT and technical leaders to align technological infrastructure with a holistic data & AI strategy. Learn how to support the collection of unique data today for the models of tomorrow. Understand where AI truly adds value and where it doesn’t, avoiding common pitfalls of non-holistic approaches. By integrating technical solutions with strategic objectives, you’ll drive transformation that is both technically sound and strategically impactful.
Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.
During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.
Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).
He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.
Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.
Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.
His expertise spans several key areas:
Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.
The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.
You don’t just learn what to do—you’ll experience how to do it.
How it Works:
Immediate Application: Practice with real-world use cases you can adapt to your business.
Interactive Tools: Use ready-made templates to solve real problems in real time.
Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.
Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.
Why It Stands Out:
Action-Oriented: Every session moves you towards a data-driven strategy and understanding.
Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.
Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.
With the Design Bench, you won’t just learn—you’ll do.
“The Data Design Thinking Training was extremely enjoyable and I learned a great deal. I will apply the Data Strategy Design method in my next client project to develop a data strategy. Many thanks to Martin Szugat and the Datentreiber team.”
Max Schäufele
Data Scientist & Consultant
Campana & Schott GmbH
“The Data Thinking course provides a great approach for structuring a roadmap, risks and value of all data products, starting from simple reporting to complicated A.I. models. We have implemented it and as a result improved product planning process and reduced number of risks. Also it helps in such complicated processes as requirements gathering and prioritization. Our business departments appreciated the approach. I strongly recommend this course for all IT and business leaders.”
Nikita Matveev
Chief Data Officer
at S7 Airlines
“I strongly recommend Martin Szugat and his seminars! Anyone who considers the future of their customers and their own company will receive the essential impulses and gain valuable insights from him.”
Martin Schmiedel
Geschäftsführer
bei Digitaltreiber UG (haftungsbeschränkt)
Without this training:
❌
Teams may struggle to design strategies that effectively leverage data and AI.
❌
Projects risk failure due to misalignment with business goals, user needs, or technical feasibility.
❌
Collaboration challenges may hinder innovation and efficiency.
By advancing to this training:
✔
Transform ideas into impactful strategies.
✔
Enhance collaboration and strategic integration, increasing the success rate of your projects.
✔
Prepare for expert-level challenges in Data & AI Business Consulting.
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