Our method of data strategy design finds its place in many publications. It has already been mentioned in numerous articles, books and blog posts. Now also in the recently published book "Elements of Data Strategy" by Boyan Angelov.
Our Datentreiber expert Sarah Stemmler is not only a data scientist, she is also a leader and an enthusiastic teacher who wants to collect as many museum days as possible, also in her daily work. Get to know Sarah in the interview now!
Set sail and release the lines. A new wind is blowing at Datentreiber. Since 1 July 2022, there has been another managing partner alongside Martin Szugat: Georg Arens. Shortly before his departure to the USA to visit one of our customers, we meet for an interview.
What exactly does flying have to do with an AI and data strategy? Find out why a flight trainer teaches much more than just flying and why there is no such thing as a false start in an interview with Datentreiber expert Frank Pörschmann.
For Philipp Baron von Loringhoven, data-driven marketing is far more than an empty buzzword. Together with our clients, he creates marketing and data strategies. Rather than a one-off process, this work is continually evolving—constantly questioned and adapted.
The book Storytelling with Data shows how to take your corporate communication to the next level. The Datentreiber method also features in it. After publishing a review of the book, we’ve now had the chance to sit down with the author for a personal interview.
This year, we’ve been actively sharing insights through podcasts, expert panels, interviews, guest articles, and lectures. Here’s a curated selection for you to listen in and explore.
How can companies boost their success with data-driven marketing—and what skills do employees need to make it happen? We spoke with expert Lutz Klaus to find out.