Business Skills for Data Scientists: Practical Guidance in Six Key Topics

"Business Skills for Data Scientists" combines technical and business skills to pave the way for both newcomers and experienced data scientists to make successful, data-driven decisions in their careers.

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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

Discover with Peter Gentsch's "AI in Marketing, Sales and Service" how you can successfully transform your business into an AI company to remain competitive in the data-driven economy of the future.

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The Decision Book: Fifty Models for Strategic Thinking

"The Decision Book" is a compact guide that presents 50 models for decision-making and strategic thinking across various areas, from personal development to corporate strategy. Each model is clearly and often visually explained.

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The Lean Startup

"The Lean Startup" introduces an innovative approach to business startups and product development, emphasizing quick learning and adaptability to minimize risks.

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Good Strategy Bad Strategy: The Difference and Why It Matters

"Good Strategy Bad Strategy" by Richard Rumelt distinguishes between good and bad strategies and shares insights into corporate strategy.

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

"Sprint" outlines a revolutionary five-day method for solving complex problems and testing new ideas, providing a detailed plan and proven techniques for each day of the process.

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Big Data Demystified: How to use big data, data science and AI to make better business decisions and gain competitive advantage

"Big Data Demystified" by David Stephenson is an essential guide for applying Big Data and AI in the business sector. It offers practical tips and case studies for beginners and experts in data-driven decision-making.

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Holacracy: The New Management System for a Rapidly Changing World

Holacracy challenges traditional corporate hierarchy and focuses on roles rather than titles for decision-making.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

"Blue Ocean Strategy" advocates for companies to shift from competitive "red oceans" to untapped "blue oceans" for sustainable success. It emphasizes creative thinking and the courage to explore new markets.

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