Datentreiber expert Philipp Baron Freytag von Loringhoven, a Marketing, Analytics and CX Advisor at Team Advertico, is a highly experienced marketing professional with over 15 years of experience. In his video testimonial, he speaks about the benefits of guiding marketing executives with their initiatives and strategies to achieve their business objectives.
Philipp Baron Freytag von Loringhoven: Everything We Do Is About A Business Case
Philipp delves into the core principle driving business-driven data innovation with the help of the Data & AI Business Design Method: everything revolves around a solid business case. He explains how the method’s Canvas serves as a powerful tool to visualize and articulate our business, user and data objectives clearly.
Moreover he highlights why the NEW Data & AI Business Design Bench, an advanced version of Datentreiber’s original method, sharpened the focus to manage the critical questions during client workshops:
- Why do we want to use data?
- For what do we want to use data?
- How do we measure the impact of our data initiatives?
Understand Why Philipp Is A Datentreiber
We asked Philipp:
“Philipp, as a marketing professional with over 15 years of experience, specializing in marketing analytics, strategy, and digital marketing, you have been one of the first Datentreiber experts to learn our method and accompany Datentreiber clients. Could you explain why Datentreiber’s Data & AI Business Design method is the ideal tool for marketing departments to develop their initiatives and strategy?
Additionally, do you think “The New Data & AI Business Design Bench” will simplify leading data & AI strategy workshops for marketing executives?”
You Need An Effective Marketing Analytics Strategy?
Contact us, and let’s explore together how our Data & AI Business Design Method helps you build a modern marketing analytics strategy to fulfill your marketing and business objectives.
